The Volkswagen Brand Experience Centre is representing the centre piece of a whole building complex around the brand world of Volkswagen.
The objective of the centre is to set a new approach for an interactive, people centric customer dialogue and strengthens the position of Volkswagen as iconic brand within the market and the city of Beijing.

The centre reflects Volkswagen as a ‘people’s brand’ and stands as a symbol for global market leadership and excellence in the automobile branch. Through a well-thought out exhibition architecture and innovative technology visitors are brought together in the Volkswagen BEC. These two components encourage a sense of togetherness, interaction and active input between visitors and the brand Volkswagen.

For the Volkswagen Brand Experience Center Beijing, not only a comprehensive exhibition design was devised but also the user experience at individual stations was enhanced. This included a virtual reality cinema, autonomous driving and a children’s corner.

Services: Concept, Design, 3D Design, Visualisation
Size: 1.000 sqm
Location: VW Brand Experience Center, Peking
Client: 3DExcite, China for Volkswagen

In collaboration with Michael Heindl, not famous